Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV403B Mapping and Delivery Guide
Monitor advertising production

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBADV403B - Monitor advertising production
Description This unit describes the performance outcomes, skills and knowledge required to monitor and report on pre production, production and post production work for advertisements.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to individuals in an entry level position in the media planning, media buying, account or advertising management roles within an advertising team or media organisation, who monitor the advertising production process.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Business Development - Advertising
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Oversee pre production work
  • Confirm printing, print production, electronic production specifications, schedule, budget, supplier/s and resource requirements for pre-production activities
  • Monitor pre-production activities against scheduling and budgetary requirements and report likely overruns for action and approval in accordance with organisational policies and procedures
  • Estimate the effect of a delay in pre-production and make recommendations to re-schedule activities to meet the pre-production schedule in accordance with organisational policies and procedures
       
Element: Oversee production processes
  • Confirm specifications, production schedule, budget, supplier/s and resource requirements
  • Monitor progress against production schedule and identify likely variations in accordance with organisational policies and procedures
  • Gain approvals from relevant persons for schedule variations to production budget allocations in accordance with organisational policies and procedures if required
       
Element: Monitor post production processes
  • Confirm specifications, schedule, budget, supplier/s and resource requirements for post-production activities
  • Monitor post-production activities against scheduling and budgetary requirements and report likely variations for action and approval in accordance with organisational policies and procedures
       
Element: Produce monitoring reports
  • Produce monitoring reports which contain details of progress for pre-production, production and post-production activities
  • Produce monitoring reports which meet organisational requirements in terms of language, format, content, and level of detail
  • Provide monitoring reports within the required timeframe
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

confirmation of specifications for production activities

monitoring of the pre-, during and post-production activities for creation for at least one advertisement

producing reports on pre-production, production and post-production monitoring activities for at least one advertisement

formulation of recommendations to re-schedule activities in the event of production delays.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual or simulated environment

access to office equipment and resources

access to a production team.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of written reports and/or examples of pre-production, production and post-production activities

demonstration of production monitoring techniques

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

oral or written questioning to assess knowledge of the principles of advertising as it relates to the marketing mix

review of monitoring reports.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBADV404B Schedule advertisements.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to question, clarify and report while conducting monitoring activities

literacy skills to read schedules and to write reports

numeracy skills to read budgets and compare actual versus budgeted expenditure

teamwork skills to work with colleagues to achieve production objectives

technology skills to use a wide range of software and equipment to monitor the production of advertisements.

Required knowledge

legal and ethical requirements for the advertising industry

principles of advertising as it relates to the marketing mix

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

anti-discrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act

codes of practice such as those issued by bodies such as the Advertising Federation of Australia, Australian Communications and Media Authority, Australian Competition and Consumer Commission, Australian Performing Right Association, Commercial Radio Australia and Free TV Australia

role/s of production personnel

techniques and production processes for radio, television and cinema, print and websites.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Printing specifications may include:

art reproduction, including:

halftones

line art

photography

screens

binding/finishing

colour reproduction, including:

colour register/s

colour separation

digital colour reproduction

PMS code

process colour

spot colour

composition

typesetting

Print production specifications may include:

computer software programs

desktop publishing

flexography

inkjet printing

letterpress

offset lithography

pre-print production processes

rotogravure

silk screen

Electronic production specifications may include:

film

live recording

sound recording

video

website involving sound, graphics, animation

Pre-production activities may include:

artwork

graphics

imposition

music

receipt and review of advertising copy

receipt of visual elements and layout

rehearsals

scripts

set construction

storyboards

Production schedule may include:

film or video shooting

pre-production, production and post-production work

print

sound recording

website development

Post-production activities may include:

assembling scenes

dialogue synchronisation

editing

Foley

sound mixing

special effects

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm printing, print production, electronic production specifications, schedule, budget, supplier/s and resource requirements for pre-production activities 
Monitor pre-production activities against scheduling and budgetary requirements and report likely overruns for action and approval in accordance with organisational policies and procedures 
Estimate the effect of a delay in pre-production and make recommendations to re-schedule activities to meet the pre-production schedule in accordance with organisational policies and procedures 
Confirm specifications, production schedule, budget, supplier/s and resource requirements 
Monitor progress against production schedule and identify likely variations in accordance with organisational policies and procedures 
Gain approvals from relevant persons for schedule variations to production budget allocations in accordance with organisational policies and procedures if required 
Confirm specifications, schedule, budget, supplier/s and resource requirements for post-production activities 
Monitor post-production activities against scheduling and budgetary requirements and report likely variations for action and approval in accordance with organisational policies and procedures 
Produce monitoring reports which contain details of progress for pre-production, production and post-production activities 
Produce monitoring reports which meet organisational requirements in terms of language, format, content, and level of detail 
Provide monitoring reports within the required timeframe 

Forms

Assessment Cover Sheet

BSBADV403B - Monitor advertising production
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBADV403B - Monitor advertising production

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: